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Marketing Lead, Metabolic, Thailand

The Position

  • Lead the development and execution of OPU operational plan for the defined TA/brands in alignment with ROPU brand strategies, with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain.
  • Ensure cross business/function alignment with Medical Affairs and Sales and regular provide
  • OPU inputs/feedback into the development of ROPU brand strategies
  • Lead, manage and develop direct reports within the TA in the OPU.


Duties & Responsibilities

1. STRATEGY:

  • Lead the development and execution of OPU operational plan for the defined TA/brands 
  • Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights

2. DRIVING BUSINESS RESULTS:

  • Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
  • Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs
  • Develop business cases/proposals for additional growth opportunities
  • Drive the TA/Brand performance in line with the OPU objectives  
  • Ensure achievement of OPU sales, market share and profit/profitability objectives of assigned brands in the TA
  • Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU

3. PROCESS/CROSS-FUNCTIONAL COLLABORATION:

  • Provide input to (R)OPU brand teams on local market, customer and competitor information as part of the development of the IBP and ICP
  • Work as a TA/brand team to implement OPU operational plan including OPU customer engagement plan
  • Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions 
  • Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
  • Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development

CROSS FUNCTIONAL ALIGNMENT AND ROPU COLLABORATION with Medical Affairs, Marketing Access and Sales

  • Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands
  • Manage allocated TA DP budget
  • In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to HPLC and proposing solutions and counter measures

4. PEOPLE DEVELOPMENT AND TALENT MANAGEMENT PROCESS:

  • Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives 
  • Provide clarity on the goals and objectives to be achieved by the team
  • Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
  • Oversee and drive overall performance management and talent management of the team

5. LEADERSHIP / SUPERVISION

  • Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
  • Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
  • Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
  • Ensure that proper coaching is provided during the MAG discussions (midyear, year end, or whenever the need arises). 
  • Ensure the adequate staffing of the team and the development and movement of talents are properly implemented

 

Requirements

  • Bachelor's Degree in Pharmaceutics or sciences-related or Master's Degree in Marketing / Business Management is advantage
  • Solid experience in pharmaceutical marketing at a managerial level
  • A prior track record of success
  • Preferably someone with Nephrology or Endocrinology or Cardiology experience
  • Minimum 5 years of marketing experience
  • Minimum 2 years leadership experience or success proven as leader 

Special Skills (with reference to PRIME marketing Competencies Model):

  • Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Demonstrating
  • Customer Orientation: Entry Stage: Demonstrating; Target Stage:Mastering
  • Strategy Development: Entry Stage: Developing; Target Stage:Demonstrating
  • Project Management: Entry Stage: Demonstrating; Target Stage:Mastering
  • Effective Execution: Entry Stage: Demonstrating; Target Stage: Mastering
  • Relationship Management: Entry Stage:Demonstrating; Target Stage:Mastering
  • Proficiency in MS Office, Outlook and database application
  • Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
  • Ability to multi-task - organise, plan and solve problems effectively
  • Strong business acumen, coupled with good balance of strategic thinking and operational rigor
  • Strong analytical and planning ability
  • Strong leadership skills
  • Strong interpersonal skills 
  • Scientific orientation
  • Passion for performance
  • Decision making
  • Language proficiency : Thai (Mother tongue) and Excellence in English

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