Manager - Subscriber Growth
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
The Job
Warner Bros. Discovery seeks a Subscriber Growth Manager for Warner Bros. Discovery, APAC; specific focus towards new launch markets, based in Singapore. The ideal candidate will be passionate about television, movies, entertainment, and technology. He/she should be highly skilled and results-driven Subscriber Growth Manager joining a dynamic marketing team. The ideal candidate will have a strong background in full funnel marketing, digital marketing, data analysis, and performance optimization across various channels. He/she will be responsible for developing and executing performance marketing media strategies that drive brand awareness, user acquisition, engagement, and overall business growth.
This role is part of a team that believes in working fast, being accountable, and relentlessly challenging the status quo. This is a small lean team, and as such candidate will need to be able to have good cross-functional collaboration and get in the trenches to drive work forward and have a high output.
The Daily
Campaign Strategy & Execution:
Develop, implement, and manage full funnel marketing campaigns, i.e. awareness and performance marketing initiatives across multiple channels including offline, online media e.g. search (Google Ads, Bing, Apple Search Ads), social media (Facebook, Instagram, TikTok), affiliate marketing, CTV, display, and programmatic advertising.
Optimize campaigns to drive high-quality traffic, generate leads, and improve conversion rates while maintaining cost-efficiency.
Data-Driven Decision Making:
Utilize data analysis to track key performance indicators (KPIs) and generate actionable insights for continuous optimization.
Conduct A/B testing and other experiments to enhance campaign performance and improve ROI.
Monitor trends, customer behaviour, and industry best practices to stay ahead of the competition.
Budget Management:
Manage and allocate marketing budgets to ensure optimal spend efficiency across full funnel initiatives (i.e. offline and online marketing channels).
Prepare reports on budget spend, ROI, and campaign performance for senior leadership.
Collaboration & Cross-Functional Support:
Work closely with brand, content, product and creative services teams to create targeted campaigns and ensure seamless execution.
Collaborate with global and regional stakeholders to align marketing strategies with broader company objectives.
Performance Analysis & Reporting:
Provide regular performance reports with a focus on key metrics such as subscriber acquisition cost (SAC), lifetime value (LTV), return on ad spend (ROAS), and conversion rates.
Provide recommendations for optimizing campaigns based on performance analysis.
Technology & Tools Utilization:
Leverage marketing automation tools, analytics platforms (Google Analytics, Facebook Insights, etc.), and other first party proprietary software to optimize campaign results.
Stay current on new tools, platforms, and technologies to enhance marketing strategy.
The Essentials
Bachelor's degree in Marketing, Business, or related field (MBA or relevant certifications are a plus).
5+ years of experience in marketing strategy, performance marketing, digital marketing, with proven success in managing paid campaigns (having regional APAC experience is a plus)
Strong knowledge of Google, Meta, TikTok, Programmatic and other digital platforms’ ad manager tools; with familiarity on digital planning and implementation
Strong analytical skills and a data-driven mindset with the ability to interpret and act on complex data.
Ability to self-manage while handling projects under tight deadlines
Strong communication and organizational skills
Proficiency in Microsoft Office tools, Excel proficiency a must
Comfortable with fast-paced and demanding environments, possessing high level of intellectual curiosity, and strong judgment in the face of ambiguity
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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