Product Marketing Manager, Brand and Reputation (English, Vietnamese)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience tech marketing, brand management, strategy consulting, or corporate affairs/CSR.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience creating and executing high-impact meaningful integrated marketing campaigns (e.g., offline, online, activations, unconventional and innovative campaigns/activities beyond traditional media buys).
- Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
- Ability to take initiative, with leadership experience, managing multiple complex projects and influencing executive stakeholders internal and externally.
- Ability to translate complex ideas into simple and intuitive communications, and balance problem solving with actionable insights.
- Ability to foster and develop key relationships with new and existing Vietnamese-speaking partners in Vietnam.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager for Brand and Reputation initiatives, you will lead Google’s initiatives to accelerate the growth of the digital economy, keep our users safe, and solidify Google’s brand within Vietnam’s digital ecosystem and the country’s key opinion formers. Your responsibilities include understanding the digital ecosystem in Vietnam and working with the team to define the right initiatives that will drive a positive impact in Vietnam. You will launch programs, build partnerships, and create marketing campaigns to bring these ideas to life. In this role, you will leverage technology to create economic impact for the wider society.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Uncover insights about users, key opinion formers, and the digital ecosystem to inform initiatives and communication strategies.
- Lead the rollout of new products and programs from conceptualization, strategy, planning to the execution of initiatives, localization of content, partnerships, communications, plans, and integrated brand campaigns.
- Translate Google's mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched.
- Work closely with, coordinate, guide, and influence cross-functional stakeholders to ensure maximum impact on the Google brand among key opinion formers. Manage external agencies and partners to structure and execute programs, and efficiently deliver on campaign objectives and business goals.
- Support executive communication within Marketing and to other cross-functional teams.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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