The Senior Analyst, Experimentation & Digital Engagement will be responsible for setting up experimentation processes. The contractor would be responsible for parsing Snowplow data and setting up a process to calculate attribution to various components on our websites and mobile apps. The ideal candidate will have a strong background in experimentation design, data analysis, a deep understanding of digital customer behavior, and preferably frontend activity capturing technologies like Snowplow.
Responsibilities:
Parse and analyze Snowplow data to gain insights into customer activity on our digital platforms
Develop SQL queries (and optionally Python code) to process the raw data, and to calculate revenue and engagement attribution of various components on our websites and mobile apps
Implement traffic splitting strategy for A/B tests and provide rigorous statistical analysis, translated into business impact, on the outcome of the results
Collaborate with cross-functional teams to identify opportunities to improve customer experience and drive engagement
Provide regular reports and insights to stakeholders on customer activity and attribution
Ensure data accuracy and integrity by conducting regular quality assurance checks
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
HR@insightglobal.com.
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Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or a related field
2+ years of experience in data analysis, with a focus on digital customer behavior
Experience with Snowplow and other data analytics tools
Strong knowledge of SQL and experience working with large datasets
Experience with attribution modeling and a deep understanding of digital customer behavior
Strong communication skills and the ability to present complex data in a clear and concise manner
Ability to work independently and collaboratively in a fast-paced environment
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.