Manager, Brand Management – Non-Green Tea

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 136 years. We are currently seeking a passionate and innovative Brand Manager to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

What You'll Do for Us:

• Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.

• Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.

• Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)

• Oversee the development and distribution of marketing materials.

• Ensure customer experience is in line with brand image and strategy.

• Monitor the effectiveness of marketing campaigns & tactics.

• Has accountability for ongoing activities, may lead processes or project steps within a broader project.

• As an individual contributor, acts as an established and productive professional working independently with limited supervision.

• Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.

• 5+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.

• Strong understanding of brand development and multichannel marketing concepts.

• Experience in market research and ability to interpret data to drive brand strategy.

• Proficiency in using marketing software and social media platforms.

• Excellent communication and presentation skills.

• Strong creative and analytical abilities.

• Ability to work collaboratively in a team environment and manage external agencies.

• Proven ability to manage multiple projects and work under tight deadlines.

• Self-motivated with a high level of initiative and a sense of urgency.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.

• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.