We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports.

Responsibilities:

• Collaborate with vendor partners to plan, develop and execute digital marketing campaigns, focusing on Paid Search, Programmatic Display Advertising, and Paid Social advertising.
• Develop and strategize test campaigns including ad copy, creative, offers, and landing pages to improve key metrics across all campaigns.
• Liaise with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms.
• Work in collaboration with internal teams to implement new digital advertising programs.
• Monitor compliance for active ads across all brands.
• Apply a data-driven, quantitative approach to digital advertising.
• Generate campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals.
• Collaborate with marketing field partners to analyze programs and recommend updates to creative, offers, and other program tactics.
• Assist with the allocation of monthly and quarterly budgets.
• Maximize the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers.

• Must have a minimum of 3 years of experience in Digital Marketing or a related field
• Proficient in Content Management System (CMS)
• Experience in using CRM and Database systems
• Knowledge of Facebook Insights, Advertisements, and Analytics
• Ability to create and manage brand awareness campaigns
• Experience in campaign planning and execution
• Proficient in using Google Analytics, Google Ad Manager, Google AdSense, and Google AdWords
• Must possess excellent communication and organizational skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing or a related field is preferred
• Must have a strong understanding of current online marketing concepts, strategies, and best practices
• Experience in ecommerce, SEO, PPC, Email marketing, and social media
• Previous experience in a similar digital marketing role.

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