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Job Information
Wolters Kluwer Market Research Associate Director in Trenton, New Jersey
Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.
Who We Are: Wolters Kluwer: The world is a big place, find your place here. (https://youtu.be/OZ2kSzAaXK4?si=sDgZ7DZUbMnBddMq)
*What We Offer: *
The Market Research Associate Director role offers growth potential opportunities, the ability to work collaboratively in an engaging team environment, a remote schedule, the invitation to present new and creative ideas and implement positive process improvements, and amazing benefits.
What You'll be Doing:
As our Market Research Associate Director, you will share your in-depth expertise in market research, to solve unique problems that have a broad impact on the business. You will research market conditions; lead, analyze, and prepare recommendations in the areas of customer experience, product development, market/competitive opportunities, and go-to-market strategies to support sales and marketing activities. The Market Research Associate Director will also lead projects or initiatives across lines of business to achieve milestones and objectives; Exercise considerable creativity , foresight, and judgment in conceiving, planning, and executing on initiatives; Focus on providing the business with actionable market intelligence to better understand our customers and competitors to support a customer-centric/innovative culture and accelerate our growth.
We are looking for fresh ideas and perspectives, an outside-of-the box thinker, with a passion for making a positive difference in the organization, adding value, initiating and implementing process improvement, and a high level of excitement in sharing new ideas.
Someone located in NY with the ability to visit the office on occasion, to participate in team meetings, is preferred but not required. If you're located outside of NY, travel to the office a few times a year is required. Working as a team, in-person, is important to us, as it helps drive our shared initiatives in the right direction.
*Key Tasks: *
Develop research methodologies to solve complex business challenges including but not limited to go-to-market strategy; product strategy and how to structure our sales and service organizations using customer data.
Independently and in collaboration with senior team members, develop new enterprise feedback programs, as well as ad-hoc research projects. Manage beginning-to-end execution, oversee project logistics, and engage in questionnaire design, survey testing, and data analysis & report creation (chart/table creation).
Lead development and delivery of quantitative and qualitative questionnaires, interview and surveys to gain insight on market trends and new product concepts
Work with customer experience champions within business units to develop the appropriate research to measure customer experience. Collaborate with business leaders to understand the customer landscape and the business strategy to design and develop market research plans to guide data-driven decisions by the business leaders.
Independently and in collaboration with senior team members, support and lead project management of the Voice of Customer program, one that incorporates both competitive benchmark and customer experience elements with a heavy emphasis on close-the-loop and actioning insights
Analyze and interpret data to provide data-driven recommendations and deliver compelling presentations to stakeholders at all levels of the organization to influence senior-level professionals based on actionable insights.
Help promote data-driven decisions by providing actionable insights and market intelligence when, where, and how it is needed.
Bring in new market research best practices and toolsets to help modernize program and approach
Ensure that Wolters Kluwer’s values and corporate standards of excellence are upheld.
Perform other duties as assigned by supervisor.
You're a Great Fit if You Meet These Requirements :
Education: Bachelor’s degree in Marketing Research, Marketing, Quantitative Marketing or Social Sciences (Psychology, Sociology), Statistics, or a related field of study with an analytic/quantitative/research focus
Experience: A minimum of 5 years of experience in primary market research
Minimum of 4 years of experience implementing and managing an enterprise voice-of-customer program
Hands-on experience with a voice of customer/enterprise feedback management platform such as Medallia, InMoment/MaritzCX, Qualtrics XM to include, but not be limited to, designing questionnaires to collect feedback at various touchpoints, dashboard designing for real-time insights reporting, and creating alerts for closed-loop actioning capabilities
Keen understanding of survey programming and solid experience with program testing (programming experience not required).
Must have experience on the client side (agency/supplier-only experience will not be considered)
Demonstrated expertise in market and custom research methodologies (both qualitative and quantitative) and proven knowledge of the latest tools and techniques to capture, analyze, and disseminate actionable customer insights
Very strong project management skills
Proven expertise in questionnaire design
Ability to formulate RFPs when working with 3rd party research vendors
Proven expertise in synthesizing data from a wide variety of sources and highly skilled in analysis and insights-to-action reporting with a keen eye for visualization and strong ability to create executive-level presentations
Additional Experience Knowledge, Skills, Abilities or Certifications (minimum):
Some B2B market research experience strongly desired; experience with financial services and/or legal/compliance research also strongly desired
Critical thinker and creative problem solver
Outstanding project management skills and meticulous attention to detail
Excellent professional writing and communication skills
Proficiency in MS Office applications: Excel, PowerPoint, and Word
Strong analytical capabilities including knowledge of/involvement with advanced statistical techniques; basic knowledge of at least one statistical software package (e.g., SQL, SPSS, Alteryx) is not required, but a plus
Eager to learn and enjoy working in a results- and client-oriented environment
Ability to work both independently and collaboratively as part of a team
Excellent at managing multiple projects/workstreams and priorities
Ability to work in a fast-paced environment and able to meet tight deadlines with limited supervision; operates with a high degree of urgency and ownership to drive issues and tasks to completion
Experience leading a high-performing team
We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference #LI-Remote
Additional Information:
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave . Full details of our benefits are available at https://www.mywolterskluwerbenefits.com/index.html
Diversity Matters: Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They’re not intended to be an exhaustive list of all duties and responsibilities and requirements.
Compensation:
Target salary range CA, CT, CO, HI, NY, WA: $147,200-$208,350
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.