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FacebookBusiness Product Marketing Manager
FacebookMiami, Florida
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Business Product Marketing Manager Responsibilities
- **Please note this role does not possess direct reports**.
- Partner with Sales teams, Product Marketing Managers, and cross-functional teams to build and activate go-to-market strategies for highest priority product solutions.
- Execute go-to-market plans and growth initiatives for Facebook products.
- Identify market opportunities and shape future advertising products by synthesizing market intelligence and sharing comprehensive knowledge of the market.
- Analyze internal data to prioritize and build vertical activation and growth plans based on the market main opportunities.
- Provide LATAM market feedback to product development teams such as main adoption roadblocks and future opportunities for roadmap.
- Partner and collaborate to generate product initiatives.
- Educate and inspire sales, partners, and businesses at scale by prioritizing products and solutions for market segments, crafting communications and marketing materials, creating growth plans with defined success metrics, and building and running activations and programs to drive the adoption of solutions or products.
- Position new advertising products and feature enhancements for a region or industry vertical.
- Act as product consultant for the LATAM market, identify critical area of product growth, and influence market buy in.
- Communicate with leadership internally and externally.
Minimum Qualifications
- Employer will accept a Bachelor’s degree in Communications, Marketing, Business Administration, or related field and 24 months of work experience in job offered or in a marketing-related occupation. Experience must include 6 months of experience in each of the following
- 1. Building and leading product strategy for a regional operation in LATAM, to increase product adoption
- 2. Developing work plans by synthesizing market-related data, leading analysis, and defining a holistic plan
- 3. Data analysis: identifying product adoption opportunities in the markets and translating numeric insights into opportunities
- 4. Working with partnerships teams across LATAM
- 5. Experience in products and working in multiple LATAM markets, such as Brazil, Argentina, Chile, Colombia, Peru, Ecuador, or the Caribbean
- 6. Taking feedback for the markets, and the go-to-person of LATAM, bringing the company’s product roadmap for the go-to-market in-region.
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$195,804/year to $244,200/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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