Job Description

The eCommerce & Digital Marketing Manager will be responsible for overseeing the digital marketing & eCommerce strategies for a portfolio of EOS Hospitality properties. The role demands a dynamic professional adept at driving revenue growth through innovative digital strategies & eCommerce solutions.

eCommerce Management:
Develop & execute eCommerce strategies to maximize online revenue.
Manage hotel websites & optimize for SEO, user experience, & conversion.
Work closely with property management to ensure accurate & appealing content.
Analyze website performance & implement improvements.

Digital Marketing:
Plan & execute digital marketing campaigns, including SEO/SEM, email marketing, social media, & display advertising.
Measure & report performance of all digital marketing campaigns & assess against goals (ROI & KPIs).
Collaborate with internal teams & external agencies to create & manage digital content.
Manage online brand & product campaigns to raise brand awareness.

CRM & Email Marketing:
Develop & manage a comprehensive CRM strategy to enhance guest engagement, retention, & loyalty.
Design & implement targeted email marketing campaigns to various customer segments.
Monitor & analyze CRM & email campaign performance, optimizing for conversion & engagement.
Use CRM insights to inform & refine overall digital marketing strategies & personalization efforts.

Revenue Optimization:
Collaborate with revenue management teams to align digital strategies with pricing & inventory strategies.
Utilize analytics tools to identify trends & insights, & optimize spend & performance based on these insights.
Collaborate with revenue management teams on online travel agency (OTA) relationships & strategies.

The role can be remote based in EST time zone & will support our Cape Cod, MA & Key West, FL properties.