Our Media Tech client is seeking an Ad Operations Specialist to join their team.
In-house expert on Third-Party Ad Servers (DoubleClick DCM), Rich Media, DCO, Viewability/Fraud, Mobile App Tracking, TMS, etc.
* Work closely with management to serve as a point of contact between ad server and internal business units
* Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
* Efficiently distribute tags, trackers, and creative assets to all media partners
* Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed
* Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
* Create process documents for all parties and make sure all parties are in alignment
* Primary contact for troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
* Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems
* Assist in mentoring and escalation for Ad Operations Associates
* Proactively communicate with all internal teams (paid media, analytics, etc.) at the onset of a campaign to identify and implement all creative and technical requirements
* Manage relationships with external vendors to remain educated on industry trends (such as rich media partners, ad verification partners, location data partners, etc.)
* Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
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HR@insightglobal.com.
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3+ years ad operations experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.), trafficking large-scale paid media campaigns
Must have experience with direct response campaigns
Hands on expertise with DoubleClick Campaign Manager third-party ad serving required
High level understanding in viewability & IVT, analyzing data in Integral Ad Science (IAS), MOAT and/or Doubleverify
Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.
Experience with rich media solutions preferred: DoubleClick RM, Flashtalking, Sizmek, etc.
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.