WI3662381

1

Bachelor's Degree

Bachelors Degree

Unspecified

40

JOB REQUIREMENTS: Job Category:Sales, Marketing & Product
ManagementSchedule:Full timeJob Description: PURPOSE AND SCOPE This
position is responsible for leading all product marketing efforts for
the assigned offering(s). This includes generating customer and market
insights and creating a multi-year marketing strategy and marketing plan
across multiple product lines (hardware, software, services, solutions)
as well as assisting product management to develop winning product
roadmaps. This role identifies and drives opportunities for profitable
growth with quality, on-time new product launches and for customer
loyalty across the lifecycle of installed base products. This role is
measured on key performance indicators such as orders, price
realization, share gain, customer retention, marketing ROI, utilization
of marketing assets, etc. ESSENTIAL DUTIES AND RESPONSIBILITIES To
perform this job successfully, an individual must be able to perform
each essential duty satisfactorily. Customer Focus Creates and executes
an annual customer insight plan in partnership with the insights and
operational excellence shared marketing services team to discover unmet
needs and utilization trends, validate product concepts, test value
propositions and inform pricing decisions Leads a regular sales and
service advisory board to ensure the voice of teams closest to the
customer is incorporated into the marketing strategy, plans and tools
Helps to capture insights by actively and regularly participating in
customer experience center visits Defines continuous enhancements to the
customer experience and incorporates into the marketing plan Helps test
ideas as part of the standard Rite-Hite innovation process to build a
set of high value concepts for product management Market and Business
Insights In collaboration with the shared marketing services team and
via analysis, research and problem solving, identifies and continuously
drives insights from key external and internal data and trends (e.g.,
market and industry growth / headwinds / tailwinds, visibility,
win/loss, strategic account performance, Salesforce, sales tool
utilization, demand generation activities, marketing ROI) for a given
product line to strengthen business investments and marketing impact
Marketing Strategy From insights and aligned with the product management
priorities and roadmap, creates the marketing strategy for a product
line to drive profitable growth (demand generation, funnel acceleration,
share gain, price realization) Provides a market-backed pricing view to
the product manager to help inform the final pricing decision; in
concert with the shared marketing services team conducts external
pricing research studies; monitors pricing trends and leads problem
solving workstreams to improve price\... For full info follow
application link. Rite-Hite is an Equal Opportunity/Affirmative Action
employer offering a drug free workplace for our customers and employees.
\*\*\*\*\* APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/04CE86DBA8EE41BE