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Associate Downstream Marketing Product Manager, High Voltage Technologies

Location United States - California - Sylmar Category Marketing
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JOB DESCRIPTION

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Associate Downstream Marketing Product Manager, High Voltage Technologies

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. 

The Associate Product Manager, High Voltage will work out of either our Sylmar, CA or Austin, TX locations in the CRM division.    

Abbott Cardiac Rhythm Management Global Downstream Marketing is looking for a strong leader that wants to make a difference in the newly formed USA Marketing team. In this role, you will own the commercialized Low-Voltage and ICM CRM portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.

WHAT YOU’LL DO 

  • Manage downstream HV product marketing for the U.S. market, providing marketing strategy, guidance, and support.

o Generate expert level brand, market, and competitive analyses

o Develop annual marketing plans to grow product sales, profit, and share

o Create and execute marketing campaigns that generate measurable wins

o Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans

o Work closely with the U.S. Commercial team & Finance to ensure alignment

o Gain buy-in from commercial leadership and ensure execution of marketing plans

o Forecast product demand and sales for monthly, quarterly, and annual financial planning

o Create competitive marketing strategies and tactics that defend and take share

o Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis

o Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement

o Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution

  • Lead new HV product launches

o Lead cross-functional teams in the development and execution of product launch plans and critical milestones

o Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team

o Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches

o Identify market entry strategies with the Reimbursement team

o Develop podium and publication plans with the Clinical team

o Create market development plans with global marketing teams

o Work with the education team in developing field and physician training plans and ensure optimal training execution

o Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting

o Forecast launch demand to ensure adequate product supply

o Develop KOL strategy and create physician champions for the product

o Collaborate with Public Affairs in deciding and executing appropriate media communications

o Track and report launch progress to senior leadership and key stakeholders regularly

EDUCATION AND EXPERIENCE YOU’LL BRING 

Required Experience

  • Bachelor’s degree
  • Minimum of 4 years in medical device product marketing or 4 years Cardiac Rhythm Management sales + MBA
  • Strong written and verbal communication capabilities required
  • Must know how to Win Friends & Influence People
  • Must be proactive and results oriented
  • Proficiency with Microsoft Office suite of applications

Preferred Experience

  • MBA strongly preferred
  • Class III device product launch experience is strongly preferred
  • Demonstrated leadership, strategic thinking, and analytical skills

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.



The base pay for this position is $86,700.00 – $173,300.00. In specific locations, the pay range may vary from the range posted.

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Job Id 31112895 Location United States - California - Sylmar Medical surveillance No Division CRM Cardiac Rhythm Management Travel Yes, 10 % of the Time Additional Location Significant work activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day); Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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