Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully remote position. MUST have B2B marketing experience within the plastics industry. This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications.

Responsibilities:

Strategic Planning

• Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.
• Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.
• Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.

Market Research and Analysis

• Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.
• Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.
• Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.
• Engage with customers regularly to acquire insights that inform product development and business direction.
• Monitor the competitive landscape and articulate how products and solutions stand out in the market.
• Share curated and actionable market intelligence with leadership and the wider organization.

Product Positioning and Messaging

• Identify customer value drivers to craft tailored value propositions that resonate with target audiences.
• Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.
• Ensure brand identity is consistent and impactful across all marketing materials and channels.

Sales Enablement

• Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.
• Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.

• MUST HAVE B2B MARKETING EXPERIENCE WITHIN THE LIGHTING INDUSTRY.
• A bachelor's degree in marketing, business, or a related field. MBA preferred.
• At least 7 years of proven work experience as a B2B Marketing Manager, preferably in the commodities industry.
• Must have experience working in an industry with long sales cycles.
• Profound knowledge and understanding of the commodities industry is preferred.
• Proven track record of developing and executing successful B2B marketing campaigns.
• Proficiency in CRM software and digital marketing techniques/tools.
• Excellent project management and team leadership abilities.
• A proactive self-starter with the ability to work well independently as well as in a team.

Innovation starts with people.^®