Job Description
Your Opportunity as the Senior Analyst, Category Leadership - Pet
This role is responsible for creating and managing customer-specific category management deliverables for both the Sales Team and directly to Customer Buyers. There is specific emphasis on actionable category and shopper insights that drive the business for both the assigned customers and Smucker Brands. Collects, summarizes, and presents available data in order to provide our sales force and category management team with information necessary to develop the business.
Location: Working Remote USA - Tampa, FL or Charlotte, NC
In this role you will:
Translate and synthesize consumer and shopper insights into national strategic category growth stories and initiatives
Identify key customer and channel opportunities which inform JBPs
Develop Category Leadership Plan and roadmap based on insights and opportunities
Lead development and deployment of national stories into customizable category leadership plans
Translate Category Strategy into retailer specific category stories and growth initiatives
Identify and activate against key retailer opportunities which inform JBPs
Influence retailer category strategies through account specific Insights
Translate strategic category growth stories and initiatives for SBA into retailer specific action items
Identify key customer and category opportunities which inform JBPs
Lead development and deployment of national stories into customizable category leadership plans
Influence retailer category strategies through account specific Insights
Assist Sales teams in identifying market opportunities and communicate this information to cross functional teams
Analyze customer business using IRI, Nielsen and customers proprietary data (shopper card, POS).
Develop and present category reviews that will be leveraged to grow total category sales
Use information from multiple data sources to identify Category opportunities
Develop solutions with respect to product distribution, promotion, pricing, and shelf-placement
Prepare clear and concise presentations to inform customer of business/consumer trends, existing opportunities and solutions for growth
Analyze and design Plan-o-grams using JDA software
Participate in various training activities to enhance job performance and personal growth. Conduct market visits that include:
Shopper Insights
Retail audits
Account calls
Business planning sessions
Complete/attend all necessary information & technology training
Assist other functional areas to develop business opportunities and provide information
Work with Marketing to identify and close opportunities; monthly reporting of new product launches
Work with Marketing Research to analyze, recap, and disseminate research findings
Work with Category Development Manager on special projects
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree
3+ years experience in analytical sales or category management
Strong syndicated sales data software experience (i.e. IRI / Circana or Nielsen)
Strong analytical and story-telling skills - ability to develop and translate insights into actions
Excellent communication skills
Self-starter with ability to prioritize workload
Strategic mindset to help build and execute effective plans
Ability to travel up to 15%
Additional skills and experience that we think would make someone successful in this role (not required):
Planogram software experience (JDA Prospace)
Learn more about working at Smucker:
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The J. M. Smucker Company (the “Company”) is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.
