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JOB SNAPSHOT
Head of Website Conversion Response Optimization
New Jersey, United States
TRANZACT, a leading name in the performance marketing arena in the USA, specializes in the Medicare health insurance and life and supplemental insurance sectors. Our focus is on leveraging cutting-edge marketing strategies to optimize conversions and enhance customer experiences. As we continue to grow, we are looking for a seasoned Head of Website Conversion Response Optimization to join our dynamic team.
Our partnerships with top-tier insurance carriers like Humana, Cigna, Blue Cross Blue Shield, Anthem, and UnitedHealthcare highlight the significant and stable nature of our business, driven by the constant influx of over 10,000 seniors becoming eligible for Medicare each day. In this pivotal role as the Head of Conversion Rate Optimization, you will be part of an environment that offers a balanced two-day hybrid work model based in either Fort Lee, NJ, or Raleigh, NC. Our competitive package includes not just a compelling salary and bonus structure, but also generous time-off policies, a robust 401K matching program, and a variety of meals and snacks. Moreover, you will be collaborating with a team of esteemed professionals, setting the standard in the industry.
How the Position Works
The Head of Website Conversion Response Optimization will play a pivotal role in enhancing our digital marketing efforts, particularly in maximizing conversion rates. This individual will be responsible for identifying and executing strategic testing in high-impact areas, thereby driving significant improvements in our online presence. Reporting to the head of Data Science and Strategic Capabilities, you will play a critical role in driving the strategy, execution, and measurement of our CRO efforts for TRANZACT. The ideal candidate will have 7+ years of hands-on experience in conversion rate optimization.
Key Responsibilities include:
- Identify strategic areas with high impact for optimization and a process for prioritizing and executing them within TRANZACT’s marketing ecosystem.
- Lead and execute CRO strategies to improve performance on major enterprise-level websites.
- Collaborate with cross-functional teams (Business/Account teams, Paid Media, Content & Creative) to ensure cohesive strategy implementation and goal achievement.
- Design and execute marketing experiments, test hypotheses, analyze results and page layouts to improve conversion rates across the website.
- Develop and lead the implementation of comprehensive multivariate tests, ensuring statistical validation and adherence to CRO and web best practices, to optimize various website components, including product pages, landing pages, and form submission processes.
- Analyze and interpret test and performance data to make informed decisions about website changes and improvements to drive continuous enhancement.
- Continuously monitor and analyze landing page performance, providing recommendations and implementing tests to improve conversion rate based on data-driven insights.
- Understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey.
- Define research needs for analysis of user behavior to uncover new opportunities for improving the marketing website.
- Stay updated on industry trends, best practices, and emerging technologies in CRO.
- Implement efficient processes and best practices to maximize efficiency in order to deliver high-quality insights across our 30+ websites.
- Optimize conversion funnels to enhance user experience and conversion efficiency.
- Manage multiple projects and a team (CRO Project Manager and Analyst) demonstrating exceptional organizational discipline, leadership skills, and the ability to thrive under pressure.
What you need to be successful:
- Minimum of 7 years of experience in digital marketing with a focus on conversion rate optimization
- Bachelor’s degree in marketing, business, statistics, or related field
- Proven track record of significantly boosting conversion rates for large-scale, enterprise-level websites.
- Expertise in website testing methodologies, statistical validation, and a deep understanding of conversion funnels and current CRO/web practices.
- Proficiency in tools such as Google Analytics, Optimizely, Clarity, Full Story, and Adobe Analytics.
- Strong project management skills, coupled with the capacity to work effectively under pressure and meet concurrent deadlines.
- Demonstrated expertise in website testing, statistical validation, a strong understanding of conversion funnel, and CRO/web best practices.
- Exceptional analytical skills, showcasing a natural ability to delve deep into data.
- Excellent communication skills with the ability convey technical and complex information to broader stakeholders and executive leadership
- A profound sense of humor, adding to our vibrant team dynamic
TRANZACT, A WTW Company, Is An Equal Opportunity Employer. We Celebrate Diversity And Are Committed To Creating An Inclusive Environment For All Employees.
New Jersey, United States
UNSOLICITEDCONTACT
Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Willis Towers Watson are considered property of Willis Towers Watson and are not subject to payment of agency fees. In order to be an authorized Recruitment Agency/Search Firm for Willis Towers Watson, any such agency must have an existing formal written agreement signed by an authorized Willis Towers Watson recruiter and an active working relationship with the organization. Resumes must be submitted according to our candidate submission process, which includes being actively engaged on the particular search. Likewise, for our authorized Recruitment Agencies/Search Firms, if the candidate submission process is not followed, no agency fees will be paid by Willis Towers Watson. Willis Towers Watson is an equal opportunity employer. If you would like to have your contact information saved for future consideration, please email: Agency.inquiries@willistowerswatson.com.
OUR OFFICES
Our colleagues serve more than 140 countries and markets around the world. This gives a global dimension to everything we do and creates lots of exciting opportunities for you to collaborate and grow. Explore the map below to see where you career could take you.
Meet our people
Massimiliano Abri
Burn Domingo
Theodore Coteok
Karuna Jose
Ana Cristessa Nabuab
Nichelle Daulby
Roberta Jones
Shadab Hemani
Donna O'Riordan
Mitch Dauz
Kerstin Plag
Anna Stonelake
Elise Hunt
Mathew Stewart
Ritu Batheja
Matice Morris
Catarina Carvalho
Soumya Kurup
Leonardo Araujo
Karan Patel
Poonam Yadav
Tom Leigh-Eldredge
Karan Rai
Felipe Pradel
Michael McConnell
Mel Scrutton
Irene Larbi
Kingsley Wang
Charlie (Charlotte) Garrod
Laura Punzón
Nick Alexander
Benjamin Tessier
Paul Dowding
Pei Wang
Emma White
Basil Al Hatoum
Jasmin Bedi
Anshul Garg
Emily Reading
Dominic Ferrari
Suzanne Vaughan
Nuno Arruda
Salmaan Saeed
Massimiliano Abri
Burn Domingo
Theodore Coteok
Karuna Jose
Ana Cristessa Nabuab
Nichelle Daulby
Roberta Jones
Shadab Hemani
Donna O'Riordan
Mitch Dauz
Kerstin Plag
Anna Stonelake
Elise Hunt
Mathew Stewart
Ritu Batheja
Matice Morris
Catarina Carvalho
Soumya Kurup
Leonardo Araujo
Karan Patel
Poonam Yadav
Tom Leigh-Eldredge
Karan Rai
Felipe Pradel
Michael McConnell
Mel Scrutton
Irene Larbi
Kingsley Wang
Charlie (Charlotte) Garrod
Laura Punzón
Nick Alexander
Benjamin Tessier
Paul Dowding
Pei Wang
Emma White
Basil Al Hatoum
Jasmin Bedi
Anshul Garg
Emily Reading
Dominic Ferrari
Suzanne Vaughan
Nuno Arruda
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September 11 @ 11:00 am - 2:00 pmJOURNÉE CARRIÈRE ACTUARIAT
September 11 @ 11:00 am - 2:00 pmPosse Annual Virtual Career Fair
July 24 @ 3:00 pm - 6:00 pmPosse Annual Virtual Career Fair
July 24 @ 3:00 pm - 6:00 pmOLA Early Career Symposium
August 4 @ 9:00 am - August 5 @ 5:00 pmOLA Early Career Symposium
August 4 @ 9:00 am - August 5 @ 5:00 pmJOURNÉE CARRIÈRE ACTUARIAT
September 11 @ 11:00 am - 2:00 pmJOURNÉE CARRIÈRE ACTUARIAT
September 11 @ 11:00 am - 2:00 pmThere are no upcoming events at this time.