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Onsite - Work onsite all of the time

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Between $65k and

$80k

Per Year

Position range in Virginia $123k - $0k Per Year

Digital Marketing Manager AEM Inc Occupation: Marketing Managers

Location: Springfield, VA - 22152 Positions available: 1

Job #: 2096664 Work At Home option: No

Posted: 4/24/2024 Updated: 4/24/2024 Expires: 6/23/2024

Source: MWEJobs Site: MWEJobs

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Job Requirements

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Job Description

SUMMARY
The Digital Marketing Manager will be responsible for all aspects of our digital marketing campaigns, including social media.

ESSENTIAL DUTIES & RESPONSIBILITIES. Other duties may be assigned.

Plan and execute all digital marketing, including SEO/SEM and display advertising campaigns.
Design, build, and maintain our social media presence with the assistance of the social media specialist.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Determine conversion points and optimize user funnels.
Manage the CRM database and train staff on the proper usage of CRM.
Manage website updates (plug-ins, landing page creation, blog posting, etc.).
Collect, monitor, and analyze data using KPIs (Click-through rate, conversion rate, cost-per-lead, and cost-per-booked-move).
Suggest ways to increase customer acquisition, demand generation, and revenue.
Implement/manage marketing automation software and other tech stacks.
Collaborate with agencies and other vendor partners.

SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Proven proficiency in customer relationship management (HubSpot preferred), database management, and Microsoft Office (Email, PowerPoint, Excel, and Word). Intermediate or higher-level skills required.
Proven strong project management, organizational, and decision-making skills.
Strong attention to detail.
Analytical minded to determine ROI and demand generation trends.
Results-oriented individual who thrives in a fast-paced environment, manages details, and ensures projects are completed on time.
Must be self-motivated and have proven success as an individual contributor and a track record of strong teamwork and collaboration.

SKILLS, ABILITIES, CHARACTERISTICS, TRAITS.

Ability to work cohesively in a team environment.
Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and/or display advertising campaigns.
Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate testing
Solid knowledge of website analytics tools (G4, Hotjar, Mouseflow, PowerBI)
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in digital marketing and measurement

EDUCATION and/or EXPERIENCE

Bachelor’s or other four-year degree; preferred degree in marketing or related field.
Proven working experience in digital marketing.

LANGUAGE SKILLS
Ability to speak, read, write, and comprehend documents written in English to an above-average competency. Ability to support report generation and general correspondence. Ability to effectively present information to internal or external clients.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference.

REASONING ABILITY
Ability to solve practical problems and deal with various concrete variables in situations where only limited standardization exists. Ability to interpret various instructions furnished in written, oral, diagram, or schedule form.

CERTIFICATES, LICENSES, REGISTRATIONS
None

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The working conditions are those of a normal office with the absence of disagreeable elements.

Employer Research

AEM Inc
Is a Private Sector employer with 3 locations
Company Profile:
(Confidential)

10-19 employees

Jobs from this Employer

See all jobs from AEM Inc

Location/Work Site Information

Address: 5801 Rolling Road, Springfield, VA 22152

Work At Home option:

Public Transportation Accessible:

Location/Work Site Industry (NAICS):

Used Household and Office Goods Moving (484210)

Cost of Living:

View cost of living information based on this location

Compensation and Hours

Salary Range: $65,000.00 - $80,000.00 Year DOE (Depends on Experience) Benefits Provided: Not Available Other Benefits: Not Available Full or Part Time: Full Time (30 Hours or More) Job Duration: Over 150 Days Type of Job: Regular

Day Shift

Evening/Swing Shift

Night/Graveyard Shift

Rotating Shift

Split Shift

Flexible Shift

12AM

12PM

Hours per Week:
40

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Work Experience

Minimum Experience Required: 36 months

Education and Training

Minimum Education Level Required: High School Diploma or Equivalent

Required License/Certification: No

Related Education Opportunities

Skills Required

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Specialized Job Requirements

Occupation Information

Occupation:

Marketing Managers

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Jobs Available

This section shows the number of job openings advertised online in Fairfax County, VA for Marketing Managers and for the related occupational group of Management Occupations on May 18, 2024 (Jobs De-duplication Level 2).

This table contains Occupation, and Job Openings
Occupation	Job Openings
Marketing Managers	308
Management Occupations	4,412

Occupation is in National High Growth industry

There were 308 job openings advertised online in Fairfax County, VA for Marketing Managers on May 18, 2024. There are also 4,412 job openings advertised online for the related occupation group of Management Occupations in Fairfax County, VA on May 18, 2024.

Source: Online advertised jobs data

Career Ladder

Personal Requirements

Knowledge:

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Abilities:

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Work Styles:

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Nature of the Work

Importance:

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Work Activities:

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Tasks:

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Working Conditions:

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Tools and Technology Skills:

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