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Senior Director, E2E Experience & Connections Strategy
Hiring Requirements & Job Details
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End-to-end Experience and Connections Strategy – will provide thought and strategic leadership (Experience loop process management /Audience planning / Engagement model) and deliver consumer/shopper experience (Connection planning / Consumer activations) for all categories and brands connecting with Global IMX-E2E team. This position will report to OU IMX Lead and manage entire IMX planning collaboratively with each Category/Brand team and Media Operations lead who leads media strategy and total media operations (Budget control, Media buying operation and media partnership).
What You’ll Do for Us
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Lead the team to Create ‘High quality impact’ & deliver ‘Engaging brand/shopper experience’ in all touch points (OESP media and key sales channels) to build the competitive IMX persistent platforms and drive real transactions.
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Set the vision and strategy of the team.
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Lead the growth of OU E2E/Connection planning capability- Connection strategy and market execution plan development including Media, Sales promotion and experiential event planning for each brand or TTL portfolio.
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Consumer activation (National promotion / Experiential event) development and execution management.
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Lead System alignment for IMX execution plan (Media/Sales promotion/Consumer experiential event) cooperating with Category and FLM team.
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Develop highly engaged, high performance team including external partners (Agency, Media partners, Sales promotion suppliers) ; manage and develop the team associates, identify and deploy best Connection / SP agency partners, and bring out the best of their capability.
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Promote ‘Growth Behavior’ as a role-model in the team.
Qualifications & Requirements
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People management skill and experience to influence global & OU management / system stakeholders in the connected organization.
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Skill and experience to plan and execute connection plans involving agencies.
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Expertise in SP / Experiential event development and execution management.
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Able to translate established marketing strategies into clear, concise, and compelling solutions which are consistent with brand LRP/ABP.
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Must be an excellent organizer with the ability to articulate and sell complex concepts to marketing leadership team and associates and by proving how the transformative ideas and initiatives will deliver on brand strategic marketing objectives.
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Well-developed leadership and management skills
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Strong oral communication and presentation skills
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Possesses a unique blend of strategic executive-ability and understanding of brand marketing business in our system.
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Able to define and work within budgeting and scheduling parameters, negotiate effectively with outside vendors and manage department activities to ensure teamwork
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Able to foster positive, trusting relationships across all levels of The Coca-Cola Company colleagues.
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Able to partner and lead agencies/outside firms to ensure that brand experiences are consistent with the market positioning of each brand
Skills:
Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Human Insights; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
