Design Your Future at PVH

POSITION SUMMARY: 

• Assist with planning and executing the brand’s social, digital and retail marketing activities

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

The duties of this position include, but are not limited to, the following:

Responsibilities:

• Coordinate and support all retail marketing related activations.
• Assist to plan, formulate and implement integrated 360 marketing strategies to build brand awareness, drive traffic and conversion.
• Initiate and execute creative marketing campaigns via social media activities, digital marketing, retail events, content development.
• Explore new channels for promotion and partnership opportunities.
• Track & analyze metrics and evaluate the effectiveness of all marketing initiatives or campaigns.
• Handle brand media planning and initiate brand social campaigns as well as manage brand social calendar.
• Manage and work with vendors/agencies for events and marketing campaigns.
• Assist with e-commerce team for website maintenance, layouts and content.
• Work with internal and external parties, for example, Retail Operations team, visual merchandising team and department store partners to achieve business objectives.

KEY COMPETENCIES: 

COMMUNICATION: Ability to communicate clearly and effectively with diverse audiences professionally. Delivers clear messages and ensures understanding. Uses effective listening skills.

COLLABORATION &TEAMWORK: Working effectively and cooperatively with others to move the team toward the completion of goals; establishing and maintaining good working relationships.

ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress with self-discipline. Pro-active and seeks out resources to get things done; able to multi-task and adapt to changing priorities.

ENVIRONMENT: Ability to work in a fast-paced and dynamic environment, team-oriented setting.

QUALIFICATIONS & EXPERIENCE:

• Minimum 4 years-experience in digital and retail marketing, familiar with media planning, social planning, and data analysis. Fashion retail is preferred.
• Excellent English writing, speaking, listening, and reading skills.
• Good fashion sense and creativity, always up to speed with market trends
• Highly organized, self-starter, who works well independently but also a team player.
• Flexible and adaptable to business needs and dynamic retail environment, ability to think out of the box.
• Excellent interpersonal skills and able to work under pressure.
• Detail-oriented and excellent analytical skills.
• Computer literate (Word, Excel, PowerPoint)