Robert Half is seeking a Brand Manager to oversee key consumer experience initiatives and drive the performance of our SEO and eCommerce marketing programs. This role involves managing KPIs across digital marketing channels (e.g., SEO, SEM), deriving actionable insights to inform strategy, and optimizing site performance for growth. You will collaborate with internal teams and agency partners to create optimized content, track budget priorities, and apply data-driven recommendations for continuous improvement. Additionally, you will support site optimizations to enhance speed, accessibility, and organic search ranking while staying at the forefront of industry best practices.
Key Responsibilities:
- Manage and optimize key digital marketing programs, including SEO, SEM, and eCommerce.
- Monitor KPIs, analyze performance, and implement ongoing improvements to drive traffic and engagement.
- Collaborate with teams to execute content strategies and improve site performance.
- Stay informed on digital marketing trends, providing recommendations for growth and optimization.
02720-0012886299
Consumer Experience Excellence KPI Management
Data Analysis & Insight Derivation
Digital Marketing Strategy (SEO, SEM, etc.)
Traffic & Engagement Performance Monitoring
Marketing Funnel Optimization
SEO & eCommerce Program Management
Content Management (Copy Updates, Product Page Updates, Content Uploads)
Budget Management & Tracking
Innovation starts with people.®
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