Contractors’ Warehouse —
MANAGER BRAND DEVELOPMENT
Location
Atlanta, GA
Category
Marketing
Type
Corporate
Job ID
Req110069
The primary responsibility is to build equity in in The Home Depot’s Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
The Manager – Brand Development is responsible for:
– Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager – Brand Development. – Leading cross-functional teams to implement these plans across the business. – A significant component of the Brand Development Manager’s job will be to create and implement institutional processes that drive more effective control and execution of Home Depot’s private brands. – Developing and implementing brand/category specific marketing plans. – The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company’s strategies for seasonal events and merchandising initiatives.
Key Responsibilities:
- 30%
- Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
- Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
- 30%
- Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager – Brand Development for alignment.
- Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD
- 20%
- Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
- Explore and Apply Learning from Star Ratings Analysis
- Explore growth opportunities based on analytics
- 20%
- Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.
Direct Manager/Direct Reports:
- This role reports to the Sr Manager of Brand Development.
- This position has no direct reports.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 5 Years classical brand management experience
- MBA
- Agency/consultant experience
- Start-up experience; corporate experience
- Retail or home improvement industry experience
- This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a
- comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description
- supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 7
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Leadership, strategic thinking, initiative and follow-through, conflict resolution
- Project management, priority setting, people management, analysis, budget management
- Management of cross-functional teams, effective written and verbal communication
Paid parental leave to bond with your new addition
401(K) savings plan with company match
Merit increases and performance bonuses
On-the-spot recognition and rewards for a job well done
The primary responsibility is to build equity in in The Home Depot’s Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
The Manager – Brand Development is responsible for:
– Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager – Brand Development. – Leading cross-functional teams to implement these plans across the business. – A significant component of the Brand Development Manager’s job will be to create and implement institutional processes that drive more effective control and execution of Home Depot’s private brands. – Developing and implementing brand/category specific marketing plans. – The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company’s strategies for seasonal events and merchandising initiatives.
Key Responsibilities:
- 30%
- Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
- Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
- 30%
- Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager – Brand Development for alignment.
- Develop integrated marketing plans (Internal & External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD
- 20%
- Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
- Explore and Apply Learning from Star Ratings Analysis
- Explore growth opportunities based on analytics
- 20%
- Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.
Direct Manager/Direct Reports:
- This role reports to the Sr Manager of Brand Development.
- This position has no direct reports.
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 5 Years classical brand management experience
- MBA
- Agency/consultant experience
- Start-up experience; corporate experience
- Retail or home improvement industry experience
- This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a
- comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description
- supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 7
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Leadership, strategic thinking, initiative and follow-through, conflict resolution
- Project management, priority setting, people management, analysis, budget management
- Management of cross-functional teams, effective written and verbal communication
Hybrid – An associate in a hybrid role blends in-office and remote/virtual working to complete their job duties. An associate may be required to work from a designated Home Depot location on some days, and may work from a virtual/remote location on others. We also refer to this as location – flex.
Learn more about our 4 different work locations. Additional information will be provided during the application process.As part of the application process for this role, there will be an online assessment. The assessment usually takes about 17 minutes to complete. You will be directed to the assessment right after you submit your application. Once you click on the link to start the assessment, you will have 96 hours to finish it. You may stop and restart the assessment as many times as you like within the 96-hour time frame.
During the assessment, we’ll ask you questions about your approach to work and various work-related situations. The questions are based on characteristics that are related to performing successfully in hourly roles at The Home Depot, including:
- Professional Experience
- Learning Potential
- Responsibility
- Customer Focus
If you have a disability and would like to ask for an accommodation for the assessment, or you would like more information about the assessment, please click here.
Store Location
9090
2455 PACES FERRY RD
Atlanta, GA
Once you’ve applied, please come back and apply for other jobs at this store and any store near you.
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