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    6 results for Seo Manager in Cambridge, MA

    Strategic Marketing Manager
    • Wilmington, MA
    • remote
    • Permanent
    • 100000.00 - 150000.00 USD / Yearly
    • <p><strong>Strategic Marketing Manager</strong> with 7+ years of relevant experience needed for a full-time, fully remote position. MUST have B2B marketing experience within the plastics industry. This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications.</p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><p><strong>Strategic Planning</strong></p><ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul><p><strong> </strong></p><p><strong>Market Research and Analysis</strong></p><ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul><p><strong> </strong></p><p><strong>Product Positioning and Messaging</strong></p><ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul><p><strong> </strong></p><p><strong>Sales Enablement</strong></p><ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>
    • 2025-07-15T15:18:50Z
    Director of Product and Integrated Marketing
    • Boston, MA
    • onsite
    • Permanent
    • 180000.00 - 190000.00 USD / Yearly
    • <p>We are seeking an experienced and results-driven Director of Product and Integrated Marketing to drive go-to-market strategies and integrated marketing efforts. Reporting to the VP, Head of Marketing, this role is responsible for overseeing product launches, aligning brand messaging across channels, and fostering collaboration across teams. The ideal candidate will have a strong background in DTC marketing, product strategy, and campaign execution with proven success in driving market adoption and achieving business objectives. Must reside in Greater Boston and be able to work two days a week onsite. Salary is 180-190K + 20% bonus potential. </p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Go-to-Market (GTM) Strategy:</strong></p><ul><li>Develop and implement GTM strategies, including audience targeting, market segmentation, value proposition creation, and distribution planning.</li><li>Lead cross-functional teams to ensure seamless execution of GTM plans, tracking KPIs and optimizing performance.</li><li>Conduct market research and competitive analysis to identify opportunities and customer insights.</li><li>Coordinate end-to-end product marketing plans, from pre-launch preparation to post-launch performance monitoring.</li></ul><p><strong>Integrated Marketing Execution:</strong></p><ul><li>Create and execute integrated marketing strategies that align with business objectives.</li><li>Ensure consistent brand messaging and tone across marketing channels, including content, email, social media, paid advertising, PR, and events.</li><li>Plan and manage the marketing calendar, driving cohesive campaigns across sub-teams.</li><li>Monitor and analyze campaign performance, providing optimization insights.</li><li>Map customer journeys to enhance the overall experience at all touchpoints.</li></ul><p><strong>Leadership & Collaboration:</strong></p><ul><li>Manage and mentor a team while fostering a collaborative, high-performing environment.</li><li>Communicate marketing strategies and results effectively across stakeholders.</li></ul>
    • 2025-06-30T13:53:47Z
    Marketing Analyst - Intermediate
    • Boston, MA
    • onsite
    • Temporary
    • 22.00 - 26.00 USD / Hourly
    • <p><strong>Content Specialist</strong></p><p><strong>Location:</strong> Boston Preferred (Hybrid Role: 3–4 days in-office per week)</p><p><strong>Contract Type:</strong> One-Year Contract, Potential Extension</p><p><strong>Working Hours:</strong> 8:30 am – 5:00 pm EST</p><p><strong>Overview:</strong></p><p>We are seeking a talented <strong>Content Specialist</strong> with a flair for storytelling and expertise in financial services marketing. The ideal candidate will bring a keen understanding of investment management topics, hands-on experience in social media content creation, and the ability to craft platform-specific content that engages retail investors. If you're passionate about breaking down complex financial concepts into digestible, jargon-free content and thrive in dynamic, collaborative environments, we want to hear from you!</p><p><strong>Responsibilities:</strong></p><ul><li>Create compelling, educational, and engaging content tailored to multiple social media platforms, including Meta, LinkedIn, TikTok, and Reddit.</li><li>Simplify complex financial services content into clear and accessible messaging aligned with the brand voice.</li><li>Develop strategies to educate and engage retail investors with thought-provoking storytelling and high-impact copywriting.</li><li>Actively manage and monitor platform-specific content to ensure maximum reach and effectiveness.</li><li>Adapt swiftly to complex challenges, shifting seamlessly from strategic planning to detailed execution when needed.</li></ul><p><br></p>
    • 2025-06-26T19:08:46Z
    Senior Customer Lifecycle Marketing Manager
    • Boston, MA
    • onsite
    • Permanent
    • 120000.00 - 130000.00 USD / Yearly
    • <p>The Senior Customer Lifecycle Marketing Manager is responsible for developing and executing lifecycle marketing strategies to convert small business owners into new customers and retain existing customers as loyal advocates. This role focuses on creating impactful, personalized customer experiences across channels (email and SMS) to drive engagement, revenue, and long-term retention throughout the customer journey.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Collaborate with cross-functional teams to plan and execute audience targeting, messaging, and lifecycle initiatives.</li><li>Create data-driven customer journey maps and loyalty strategies to improve acquisition, retention, and overall customer lifetime value.</li><li>Develop seamless omni-channel experiences for each stage of the customer journey.</li><li>Launch automated email and SMS campaigns leveraging marketing technology platforms.</li><li>Deliver personalized and dynamic content emphasizing small business needs, particularly business insurance education.</li><li>Implement a test-and-learn approach to optimize lifecycle strategies and improve campaign performance.</li><li>Monitor key metrics such as deliverability, click-through rates, and engagement to meet sales and retention goals.</li><li>Stay updated on CRM best practices, industry trends, and recommend new technologies when applicable.</li></ul>
    • 2025-06-30T14:05:02Z
    Content Writer
    • Boston, MA
    • onsite
    • Permanent
    • 110000.00 - 130000.00 USD / Yearly
    • <p>We are seeking a creative and versatile Content Writer to create compelling marketing content that effectively communicates complex investment concepts and highlights the organization’s capabilities. This role focuses on producing tailored, engaging messaging across multiple marketing platforms, with a strong emphasis on digital channels. MUST have 5-7+ years of writing for an investment firm. Ideal candidate will be able to work two days a week in the Boston office but client is open to remote-first candidates. Salary is up to 130K depending on experience plus bonus.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p>·        Collaborate with investment teams, marketing, and other stakeholders to distill complex financial concepts into clear, audience-specific messaging.</p><p>·        Develop marketing collateral such as SEO-optimized website copy, investment strategy descriptions, RFP language, and other brand materials.</p><p>·        Draft investment thought leadership content using input from interviews, outlines, or presentations.</p><p>·        Write marketing emails targeting wealth audiences, optimizing for engagement and lead generation.</p><p>·        Partner with the Digital Marketing team to produce captivating social media content that drives engagement and follower growth.</p><p>·        Create client communication materials (e.g., letters, talking points) to convey updates on organizational or investment strategies, collaborating with cross-functional teams.</p><p>·        Translate written content into other formats, such as videos or audio scripts, as needed.</p>
    • 2025-06-23T22:14:45Z
    Marketing Analyst - Intermediate
    • Boston, MA
    • onsite
    • Temporary
    • 23.00 - 27.00 USD / Hourly
    • <p><strong>Job Title: Institutional Digital Engagement Lead</strong></p><p><strong>Location: </strong>Boston, MA (Hybrid – 3 days in-office)</p><p><strong>Employment Type: </strong>12-Month Contract (Potential for Extension)</p><p><strong>Schedule</strong>: Monday–Friday, 8:00 AM – 5:00 PM </p><p><strong>About the Role</strong></p><p>We are seeking a highly collaborative and detail-oriented Institutional Digital Engagement Lead to support the execution of digital marketing programs that drive growth in the institutional business. This role is ideal for a marketing professional who thrives in a fast-paced environment, is passionate about digital innovation, and enjoys working across global teams.</p><p>As a key member of the Global Marketing team, you will help manage and optimize digital channels including email, social media, and web content. You will also play a vital role in ensuring marketing materials meet compliance standards and align with strategic business objectives.</p><p><strong>Key Responsibilities</strong></p><ul><li>Manage and maintain always-on calendars for institutional email (eDM), social media, and website content.</li><li>Oversee the compliance review process for marketing materials including web pages, emails, and thought leadership content.</li><li>Coordinate Workfront requests and ensure accurate, consistent data entry.</li><li>Review and provide feedback on digital content to ensure alignment with best practices.</li><li>Collaborate with global teams to update website content, execute social media campaigns, and develop Marketo email programs.</li><li>Conduct regular website audits to ensure content accuracy and alignment with promotional strategies.</li><li>Develop and deliver performance reports using tools such as MSI, Marketo Analytics, Adobe Analytics, Tableau, and Sprinklr.</li><li>Manage third-party digital advertising programs in partnership with external vendors.</li><li>Conduct quarterly competitive research to identify strategic opportunities.</li><li>Provide project management support including meeting coordination, note-taking, and follow-ups.</li></ul>
    • 2025-07-01T19:39:03Z