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Sales Support – Health & Benefits
Sales Support – Health & Benefits
JOB SNAPSHOT
Email & SMS Marketing Analyst
North Carolina, United States
We are searching for a skilled and meticulous Email & SMS Marketing Analyst specializing in email marketing and SMS marketing analytics. The perfect candidate will possess robust analytical capabilities, an in-depth grasp of customer relationship management (CRM) principles, and expertise in utilizing data to steer marketing strategies. This role primarily entails dissecting email and SMS marketing campaigns, refining their efficacy, and furnishing actionable insights to elevate customer engagement and retention. Proficiency in using BI tools is essential for effectively extracting, visualizing, and presenting data insights.
Responsibilities
• Conduct data analysis to discern audience segments, preferences, and behavioral patterns, steering targeted and personalized marketing initiatives.
• Construct and sustain dashboards and reports utilizing PowerBI to visualize critical marketing metrics and trends, offering actionable insights to stakeholders.
• Develop strategies and execute A/B testing and other experiments to enhance email and SMS marketing strategies, encompassing segmentation, content, timing, and frequency.
• Evaluate the performance metrics of email and SMS marketing campaigns, including open rates, click-through rates, conversion rates, and engagement levels.
• Collaborate with cross-functional teams, including operation and product teams, to align CRM strategies with overarching business objectives.
• Monitor deliverability and inbox placement rates, identifying and rectifying issues that may affect campaign effectiveness.
• Remain well-informed of industry trends, best practices, and emerging technologies in CRM, email marketing, and SMS marketing analytics.
Qualifications
• Bachelor’s degree in marketing, Business, Computer Science, or a related field.
• Proven 3-5 years of experience in CRM analysis with a focus on email and SMS marketing analytics.
• Experience in Analysis, Design, Testing, Product Development & Innovation.
• Proficiency in PowerBI or analogous data visualization tools for crafting dashboards and reports.
• Basic task management via platforms (e.g., JIRA, Azure DevOps).
• Proficiency in HTML coding for email template customization and optimization.
• Familiarity with email marketing platforms (e.g., Iterable, Salesforce Marketing Cloud, HubSpot, etc.) and SMS marketing tools.
• Exceptional communication skills, adept at effectively presenting findings and recommendations to stakeholders.
• Detail-oriented mindset with a dedication to delivering high-quality, accurate analysis that derive actionable insights.
• Ability to function autonomously and collaboratively in a fast-paced, dynamic environment.
• Certification in CRM, email marketing, or related fields a plus
TRANZACT, A WTW Company, Is An Equal Opportunity Employer. We Celebrate Diversity And Are Committed To Creating An Inclusive Environment For All Employees.
North Carolina, United States
UNSOLICITEDCONTACT
Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Willis Towers Watson are considered property of Willis Towers Watson and are not subject to payment of agency fees. In order to be an authorized Recruitment Agency/Search Firm for Willis Towers Watson, any such agency must have an existing formal written agreement signed by an authorized Willis Towers Watson recruiter and an active working relationship with the organization. Resumes must be submitted according to our candidate submission process, which includes being actively engaged on the particular search. Likewise, for our authorized Recruitment Agencies/Search Firms, if the candidate submission process is not followed, no agency fees will be paid by Willis Towers Watson. Willis Towers Watson is an equal opportunity employer. If you would like to have your contact information saved for future consideration, please email: Agency.inquiries@willistowerswatson.com.
OUR OFFICES
Our colleagues serve more than 140 countries and markets around the world. This gives a global dimension to everything we do and creates lots of exciting opportunities for you to collaborate and grow. Explore the map below to see where you career could take you.
Meet our people
Massimiliano Abri
Burn Domingo
Theodore Coteok
Karuna Jose
Ana Cristessa Nabuab
Nichelle Daulby
Roberta Jones
Shadab Hemani
Donna O'Riordan
Mitch Dauz
Kerstin Plag
Anna Stonelake
Elise Hunt
Mathew Stewart
Ritu Batheja
Matice Morris
Catarina Carvalho
Soumya Kurup
Leonardo Araujo
Karan Patel
Poonam Yadav
Tom Leigh-Eldredge
Karan Rai
Felipe Pradel
Michael McConnell
Mel Scrutton
Irene Larbi
Kingsley Wang
Charlie (Charlotte) Garrod
Laura Punzón
Nick Alexander
Benjamin Tessier
Paul Dowding
Pei Wang
Emma White
Basil Al Hatoum
Jasmin Bedi
Anshul Garg
Emily Reading
Dominic Ferrari
Suzanne Vaughan
Nuno Arruda
Salmaan Saeed
Massimiliano Abri
Burn Domingo
Theodore Coteok
Karuna Jose
Ana Cristessa Nabuab
Nichelle Daulby
Roberta Jones
Shadab Hemani
Donna O'Riordan
Mitch Dauz
Kerstin Plag
Anna Stonelake
Elise Hunt
Mathew Stewart
Ritu Batheja
Matice Morris
Catarina Carvalho
Soumya Kurup
Leonardo Araujo
Karan Patel
Poonam Yadav
Tom Leigh-Eldredge
Karan Rai
Felipe Pradel
Michael McConnell
Mel Scrutton
Irene Larbi
Kingsley Wang
Charlie (Charlotte) Garrod
Laura Punzón
Nick Alexander
Benjamin Tessier
Paul Dowding
Pei Wang
Emma White
Basil Al Hatoum
Jasmin Bedi
Anshul Garg
Emily Reading
Dominic Ferrari
Suzanne Vaughan
Nuno Arruda
EVENTS
Posse Annual Virtual Career Fair
July 24 @ 3:00 pm - 6:00 pmPosse Annual Virtual Career Fair
July 24 @ 3:00 pm - 6:00 pmOLA Early Career Symposium
August 4 @ 9:00 am - August 5 @ 5:00 pmOLA Early Career Symposium
August 4 @ 9:00 am - August 5 @ 5:00 pmPosse Annual Virtual Career Fair
July 24 @ 3:00 pm - 6:00 pmPosse Annual Virtual Career Fair
July 24 @ 3:00 pm - 6:00 pmOLA Early Career Symposium
August 4 @ 9:00 am - August 5 @ 5:00 pmOLA Early Career Symposium
August 4 @ 9:00 am - August 5 @ 5:00 pmThere are no upcoming events at this time.